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This guide takes you from an empty workspace to your first test result. It should take about an hour, most of which is the simulation running.

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Prerequisites

  • Access to Simulant at app.simulant.tech. If you don’t have an account, book a demo or accept a workspace invite.
  • A creative to test — a video, an image, or a block of copy. You can also start with messaging typed directly into the app.

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Set up your workspace

1

Create your account

Sign up at app.simulant.tech/signup with your work email, then enter the 6-digit code we send you. If you were invited to a workspace, open the invite link instead and accept.
2

Complete onboarding

Tell us your name, role, organization, and what you plan to use Simulant for. This creates your first workspace — the shared space where your team’s cohorts, tests, and data live.

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Run your first test

1

Add data (optional)

Simulant ships with a public library of grounding datasets, so you can start immediately. To add your own signal, go to Datasets → Add dataset. See Datasets.
2

Build a cohort

Go to Cohorts → New cohort. Name it, choose the source data it’s built from, then narrow it with demographic filters and psychographic tags. Simulant shows the sample size (n) as you refine. See Build a cohort.
3

Add your creative

Go to Creatives → Upload creative and drop in your video or image. For copy tests, you can skip this and type the messaging directly into the test builder. See Creatives.
4

Create the test

Go to Tests → New test. Give it a name and a hypothesis, choose the format (Video, Image, or Messaging), add your variants, pick the cohort, and select the metrics and questions you want answered. See Run a test.
5

Run it

Click Run test. Simulant questions the population and assembles the results. You’ll get a notification when the run finishes.
6

Read the results

Open the test to see headline metrics (recall, sentiment, intent, clarity), sentiment by segment, and tabs for Verbatims, Themes, and Recommendations. Use Export or Share to bring others in.
Test results page showing metrics, segment sentiment, and voter verbatims
You’ve run your first simulation. Next, try convening a focus group from the same cohort to hear the room deliberate.

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Where to go next

Core concepts

Understand cohorts, tests, and focus groups.

Research agent

Ask questions of your simulation in plain language.

Invite your team

Add teammates and set roles.

Compare and track

Find patterns across every test you run.
Need help? Reach out at support@simulant.tech.