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A single test answers one question. Insights and Compare help you learn from everything you’ve run.

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Insights

Open Insights for a cross-test view of your workspace. It surfaces patterns that only show up once you’ve run a few studies — recurring themes, segments that consistently over- or under-index, and shifts in how your audience responds over time. Insights also power the notifications and the weekly digest, so the signal finds you: when a run finishes, when a new verbatim cluster appears, or when a metric moves.
Insights view summarising what is true across a campaign's message tests

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Compare

Open Compare to put tests side by side. It’s the fastest way to answer questions like:
  • Which variant won, and by how much, on each metric?
  • Did the creative that led overall also lead with the segment that matters?
  • How does this quarter’s launch read against the last one?
Because tests reuse cohorts, comparisons stay honest — you’re reading the same audience across studies rather than shifting ground between them.
Compare view placing three campaign spots side by side on recall, sentiment, intent, and clarity
Keep test names and hypotheses consistent across a campaign. Clean, comparable names make cross-test insights far more useful later.

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Query these patterns in plain language.