The research agent lets you interrogate your simulation in plain language. Instead of building a study for every question, you can ask directly — and the agent draws on your workspace’s cohorts, tests, and grounding data to answer.
Open the agent
Select Agent at the top of the sidebar. Type a question and the reply streams back as it’s generated.
What to ask
The agent is most useful for questions that sit across your work rather than inside a single test:
- “Which segment reacted most negatively to the Cost-of-Living spot, and why?”
- “Summarize the recurring themes across our last three message tests.”
- “What would a cost-of-living-anxious cohort likely think about this headline?”
- “Where do our suburban swing and rural independent audiences disagree?”
Grounded answers
The agent answers from the same grounded record the rest of Simulant is built on, so responses trace back to real signal rather than guesswork. Treat it as a way to explore and narrow a question quickly — then run a test or a focus group when you need a rigorous, shareable result.
Ask follow-ups. The agent keeps the thread, so you can drill from a broad question down to a specific segment without restating context each time.
