> ## Documentation Index
> Fetch the complete documentation index at: https://docs.simulant.tech/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Simulant recreates a population as grounded, questionable minds so you can test your thinking before the real world sees it.

Simulant is a simulation of the people you're trying to reach. It recreates a representative population as grounded personas — modelled on real, official data — so you can put a creative, a message, or a decision in front of them and read the reaction before you commit to it in the real world.

Where traditional research takes a quarter, Simulant runs in a night. You can ask the same population again and again, cut the answer by any segment, and read the verbatims and the reasoning behind every number.

<Frame caption="The Simulant workspace — recent readouts, live sentiment, and what needs attention across a campaign's tests.">
  <img src="https://mintcdn.com/simulant/j7X70BC9NUZuF_VF/images/app/dashboard.png?fit=max&auto=format&n=j7X70BC9NUZuF_VF&q=85&s=180f465466801073b40beaca786eacc2" alt="Simulant dashboard showing recent tests, average sentiment, and today's insight for the Reyes for Senate campaign" width="1428" height="779" data-path="images/app/dashboard.png" />
</Frame>

<CardGroup cols={2}>
  <Card title="Quickstart" icon="rocket" href="/quickstart">
    Go from an empty workspace to your first test result.
  </Card>

  <Card title="Core concepts" icon="shapes" href="/concepts">
    Cohorts, creatives, tests, and focus groups — how the pieces fit.
  </Card>

  <Card title="Run a test" icon="flask" href="/guides/tests">
    Test creative and messaging at population scale.
  </Card>

  <Card title="How grounding works" icon="database" href="/data/grounding">
    Why every response traces back to the record.
  </Card>
</CardGroup>

## What you can do

* **Test creative before the spend.** Pre-test ads, hooks, and hero assets across variants and segments.
* **Find the message that lands.** Compare value propositions and read why one wins.
* **Rehearse a launch or a statement.** Stress-test a decision against the room before it goes out.
* **Convene a focus group on demand.** Watch a segment deliberate, react, and shift its mind.

## How it works

<Steps>
  <Step title="Ground a population">
    Simulant builds personas from official datasets — census, electoral studies, social cohesion, household panels, and more. See [How grounding works](/data/grounding).
  </Step>

  <Step title="Define who you're reaching">
    Build a [cohort](/guides/cohorts) with demographic filters and data-backed psychographic tags.
  </Step>

  <Step title="Put something in front of them">
    Run a [test](/guides/tests) or a [focus group](/guides/focus-groups) against the cohort.
  </Step>

  <Step title="Read the answer">
    Get quantitative measures, verbatims, themes, and recommendations — cut by any segment.
  </Step>
</Steps>

<Note>
  These docs describe the Simulant app at [app.simulant.tech](https://app.simulant.tech). If you don't have access yet, [book a demo](https://simulant.tech/contact?intent=demo).
</Note>