> ## Documentation Index
> Fetch the complete documentation index at: https://docs.simulant.tech/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights and compare

> Find patterns across every test you run and put results side by side.

A single test answers one question. **Insights** and **Compare** help you learn from everything you've run.

## Insights

Open **Insights** for a cross-test view of your workspace. It surfaces patterns that only show up once you've run a few studies — recurring themes, segments that consistently over- or under-index, and shifts in how your audience responds over time.

Insights also power the notifications and the weekly digest, so the signal finds you: when a run finishes, when a new verbatim cluster appears, or when a metric moves.

<Frame caption="Insights — cross-test patterns framed as opportunities and risks, alongside the top verbatim clusters.">
  <img src="https://mintcdn.com/simulant/j7X70BC9NUZuF_VF/images/app/insights.png?fit=max&auto=format&n=j7X70BC9NUZuF_VF&q=85&s=7b3086975d5aa996eab63be9e8a91f32" alt="Insights view summarising what is true across a campaign's message tests" width="1428" height="779" data-path="images/app/insights.png" />
</Frame>

## Compare

Open **Compare** to put tests side by side. It's the fastest way to answer questions like:

* Which variant won, and by how much, on each metric?
* Did the creative that led overall also lead with the segment that matters?
* How does this quarter's launch read against the last one?

Because tests reuse [cohorts](/guides/cohorts), comparisons stay honest — you're reading the same audience across studies rather than shifting ground between them.

<Frame caption="Compare — tests side by side on every metric, with the leader highlighted on each row.">
  <img src="https://mintcdn.com/simulant/j7X70BC9NUZuF_VF/images/app/compare.png?fit=max&auto=format&n=j7X70BC9NUZuF_VF&q=85&s=b15e90ad8f04bef418da45e840853b7d" alt="Compare view placing three campaign spots side by side on recall, sentiment, intent, and clarity" width="1428" height="779" data-path="images/app/compare.png" />
</Frame>

<Tip>
  Keep test names and hypotheses consistent across a campaign. Clean, comparable names make cross-test insights far more useful later.
</Tip>

<Card title="Ask the agent" icon="sparkles" href="/guides/agent">
  Query these patterns in plain language.
</Card>
